Crafting and Executing Strategy: Concepts

Crafting and Executing Strategy: Concepts

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author Margaret Peteraf a highly regarded researcher helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies


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About the Author

A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble’s research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

Arthur A. Thompson, Jr. earned degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama’s College of Commerce and Business Administration for 24 years. In 1974 and 1982, Dr. Thompson was a visiting scholar at the Harvard Business School.

His areas of expertise are business strategy, competition and market analysis. He has authored or co-authored five textbooks and six computer-based simulation exercises, as well as publishing over 30 articles in some 25 different professional and trade publications. Over a thousand college and university campuses worldwide have used his textbooks and simulations.

A major partner in a business simulation enterprise, Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, and working with companies.

Dr.Thompson and his wife have two daughters, two granddaughters and a Yorkshire terrier.

The Leon E. Williams Professor of Management at the Tuck School of Business is Margaret A. Peteraf. She has a long list of publications in top management journals. She received the 1999 Strategic Management Society Best Paper Award for her work in the field of strategic management. Professor Peteraf is a fellow of both the Strategy Management Society and the Academy of Management. She was a member of the Board of Governors of both the Society and the Academy of Management. She has worked on numerous editorial boards. The journal deals with strategic management. It’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it’s, it The academy of management reviews. And Organization science . She has won teaching awards for her work in executive education programs around the world.

Professor Peteraf is a professor at the University of Minnesota’s Carlson School of Management.

–This text refers to the hardcover edition.

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